What happens in digital printing for packaging?


Digital printing for packaging applications continues to advance, improving production flexibility and packaging design creativity for converters, as well as brand owners who do the printing and packaging themselves. labeling on demand.

Recent market research shows that the demand for the technology is strong and growing. A report by Allied Market Research forecasts that the size of the global digital printing for packaging market will grow from $20.6 billion in 2021 to $49.9 billion by 2031, with an annual growth rate compound (CAGR) of 9.1% from 2022 to 2031.

Image courtesy of Canva, Packaging Digest

Analyzes by packaging types, labels controlled over two-thirds of the global digital printing packaging market in 2021 and is likely to remain the market leader through 2031. During the same period, digital printing is expected to experience strong growth in the flexible packaging segment.

Food and beverages are two of the main categories of digitally printed packaging, and the range of packaging examples in this space show how suitable digital printing can be, particularly for crafts and artisan consumables. .

For these and other consumer goods companies, the technology delivers high quality packaging along with the benefits of small runs, customization, reduced waste, speed of turnaround and changes to fly packaging designs.

In the pharmaceutical and cannabis industries, brand owners are increasingly turning to digital printing to meet localized packaging requirements; variable data required by law; and rapid and frequent change.

Advances in equipment have made it possible to digitally print a wider variety of packaging materials and formats, including aluminum beverage cans, food packaging, and foil pouches.

A greater selection of digitally printed embellishments is now also possible. These include embossed finishes, dot coating, digital foil and metallic inks.

Play the slideshow to learn more about these developments and to explore the many ways converters – and brand owners with in-house equipment – ​​are using digital printing to create differential advantage for their packaging and products.

Slide 1: Internal printing streamlines drug labeling

Slide 2: Digital sheet personalizes chocolate boxes

Slide 3: Sealed Air’s prismiq printers target flexible packaging

Slide 4: Low volumes and multiple SKUs? No problem.

Slide 5: Birth of many digitally printed stars

Slide 6: Beverage can printer is aimed at craft brands

Slide 7: Digital printing improves cannabis packaging


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