In Rapidfire Q&A, PrintWeek asks Deep Shah about printing and beyond
What’s the trickiest color you’ve had to print?
A shade of Pantone metals on an uncoated textured paper.
What quality are you looking for when hiring?
We like people who have a desire to grow, who have a positive approach to any task at hand and who are passionate about performing every day.
What trait do you most deplore in our industry?
Quality checks are needed at every stage of the pre- and post-production process that most people don’t care about after printing.
When and what print job or project made you happiest?
We did a project with India time for the HUL brand, Dove in 2017. The production was done using water sensitive screen printed ink which gave excellent results.
Describe your day in one sentence
Wake up, meditate, print, pray and sleep.
What is your most ‘wow’ moment (print/non-print)?
We produced a wall calendar in 2021, which included 140 printing processes in total. A combination of offset, flexo and screen printing techniques.
What’s your favorite printed joke?
“Need better quality at cheaper rates” is an all-time favorite printed joke in our industry.
What is your printing company’s greatest strength?
Our teams believe in getting it right the first time. We continue to innovate our processes and look for opportunities to learn and grow.
What printing technologies do you think are the future? Why?
UV LED technology in offset and cold foil will be the future. Sustainability will become a key differentiator alongside day-to-day cost savings.
If you could change one thing about your print shop, what would it be?
I want to automate my post-press for better efficiency and quality.
A technology or thought process that you think is past for 21st century press?
Wet stratification. I feel like the process is time consuming and not very sustainable. There are many water-based and UV-based coatings, which provide a similar experience.
Deep Shah: Screen printing can improve the sense of touch