Media Expo presents a new segment for industrial screen printing technology

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Expanding the product showcase of printing technologies beyond traditional graphic arts, OOH media or packaging applications, Messe Frankfurt India is poised to introduce a new segment for industrial screen printing technology at editions Media Expo 2023.

As it approaches its landmark 50th edition which will open a new chapter for the brand show, Media Expo is ready to showcase a series of innovations from the world of print, signage, indoor advertising and interior design. ‘OOH introduced on the Media Expo platform over the years. . Additionally, a new pavilion focusing on industrial screen printing technologies will be showcased during the Mumbai (March 2 – 4, 2023) and Delhi (September 15 – 17, 2023) editions next year.

Screen printing continues to be one of the most effective techniques for creating art, prints and designs across multiple industries – be it retail, automotive, electronics or textiles. Its efficiency in printing on almost any type of surface, be it fabrics or fabrics, paper or plastic, glass, wood, leather, makes it one of the most versatile technologies that can be used for both textiles and industrial applications.

In a bid to create a more targeted platform for the respective textile and industrial buying groups, the organizers decided to split the Screen Print India brand into two targeted segments: “Screen Print India – Textiles” and “Screen Print India -Industrial”. . While Screen Print India – Textiles will continue to take place alongside Gartex Texprocess India for the textile value chain, Screen Print India – Industrial will be featured as a segment under the renowned Media Expo fair targeting printing companies .

Indian printers as well as machinery and material suppliers have ramped up operations over the past couple of years and continue to pursue technologies that can meet demand across multiple industries. While screen printing technologies are used for mass produced or promotional items, many of them can also be part of manufacturing processes to improve the finish, coating and appearance of the final product. From wood printing and stone engraving machines to laser cutting and 3D printing technologies, Media Expo’s printing segment covers various solutions. Representing a multitude of applications for “functional graphics” used for product promotions, industrial screen printing therefore opens up promising growth prospects for printing companies.

“In 2017, when we acquired Screen Print India, our strategy was to expand and improve the offerings we provide to our customers and partners in the printing and textile industries. By segmenting the brand according to its screen printing applications “textile” & “industrial” alongside two of our flagship shows, we aim to develop the exhibitions in a more targeted and well-defined way according to their respective visitor profiles and market demands,” shared Raj Manek, Director Executive and Board Member, Messe Frankfurt Asia Holdings Ltd.

From aesthetic prints that enhance product image to functional coating solutions for glass, metals, electronics or substrates, the use of screen printing is manifold with reports pegging the growth of the global market at a CAGR of 16%, projected to a revised size of $5 billion by 2027 from an estimated $1.8 billion in 2020.

A dedicated convergence and networking platform under Media Expo for industrial screen printing will thus bring the perfect synergy and allow professional visitors to explore functional coating solutions for medical and bio applications, aerospace and automotive printing, l printed electronics, printed ceramics and more under one platform.

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