HP expands channel network with TechNova to accelerate digital printing in India’s carton and label segment – CRN


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In a bid to expand its distribution network in India for the digital printing business, HP has announced a strategic association with TechNova Imaging Systems – India’s largest offset plate manufacturer serving the printing and printing industry. packaging for over 50 years. Committed to helping businesses increase the speed, efficiency and profitability of digital printing solutions, this association aims to advance HP’s leadership in the digital printing market in India.

HP’s innovative products, TechNova’s market reach and deep customer confidence will help drive digital transformation in imaging and printing. TechNova partners with HP to showcase HP’s highly digitized and automated Indigo presses and printing solutions in the mono carton and label segment. This association will also enhance TechNova’s product offering and enable the exploration of higher value-added applications and benefits of digital printing.

Redington will continue to be HP’s trusted partner covering the business and photo segments even after this expansion. Our partnership with TechNova aims to grow our market segments by leveraging our strong synergies with Technova.

TechNova is one of the world’s largest printing solutions providers with several breakthrough technologies and innovative products that have transformed printing processes and created new markets. Founded as a manufacturer of offset plates, TechNova is now a recognized name in prepress, print room chemicals and as a manufacturer of laser and inkjet digital printing media.

Announcing the association, A Appadurai, Country Manager – Indigo & Inkjet Business Solutions, HP India said, “We are extremely pleased to partner with TechNova for the Indigo range of HP printing solutions for the folding carton and paperboard segment. labels. TechNova’s reach, relationships, local infrastructure, workflow knowledge and deep understanding of the Indian print and packaging industry will help customers make a seamless transition to digital printing. “.

CG Ramakrishnan, Executive Director and CEO of TechNova, said, “TechNova’s mission has been to provide a total imaging ecosystem with best-in-class products to enhance the competitiveness of Indian printers. We are delighted to partner with HP as this alliance will allow us to offer the full range of industry-leading solutions to our customers. This is truly a win-win-win partnership for TechNova, HP and customers”

Current global trends in packaging printing include personalization, small runs of multiple SKUs, print-on-demand, sustainability, smart packaging, among others. Through HP’s Indigo portfolio, customers can benefit from trends and overcome operational challenges to generate new revenue streams. Using HP’s Indigo technology, customers can place orders for short runs without being limited by a minimum quantity requirement. As a result, this reduces setup times, making the printing process faster and more cost effective. It also allows packaging printers to flexibly customize output using variable data printing technology, on a wide range of packaging media, from labels to folding boxes.

“HP’s futuristic digital solutions and marketing acumen, integrated with TechNova’s innovative strategies, unparalleled service, extensive reach and 50 years of customer trust and goodwill is a tremendous synergy that will provide our customers with an ecosystem unified to generate new benefits.” said Amit Khurana, COO – Digital & Offset Print Solutions at TechNova.

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