With this decision, VIP hopes to position itself among the top five label printers in the Argentinian market. In 2019, VIP Label started researching digital label printing. After more than a year of evaluating this business opportunity, the company decided to invest in this growing technology.
“Our journey to be among the top five players in the Argentinian label market doesn’t stop there,” says Leandro Serrano, owner of VIP Label. “Our next goal is to be able to integrate even more new technologies into label inspection and rewinding equipment. , and successively to grow in digital production in 2022.
The new digital division of VIP Label specializes in thermal label printing with barcodes and low volume QR codes. After a good start in digital printing, there are still steps to be taken in their project to become one of the biggest players in the label market while offering products for all market segments.
The company focused on the production and printing of labels, with and without adhesive. VIP Label is a company with more than 20 years of experience in the market, where its director and founder, Daniel Serrano, has more than 30 years of experience in the Argentinian self-adhesive label market.
Epson America, Lumila and GM have jointly supported VIP Label on its journey to enter the digital label printing and finishing market. Lumila is the Epson and GM representative for Argentina, Uruguay and Paraguay.