Empire Screen Printing showcases its extensive label, sticker and decal options


Onalaska, WI – Empire Screen Printing, a leading manufacturer of screen printed products, offers a multitude of label, sticker and decal options for food and beverage, major and small appliances, tools electrical, medical items, sporting goods, equipment suppliers, electronics. , automotive, aerospace, printing and retail. Although they are often confused with the same thing, there are important differences between labels, stickers, and decals, and Empire can help businesses choose the options best suited for their particular application. All three have a substrate, an adhesive backing, and a top lamination or clearcoat. Specific build and print processes depend on durability requirements and product location, and Empire has expertise in all of these options.

For primarily indoor applications, Empire draws attention to its selection of labels, particularly for branding and advertising the contents of a package. Labels are the least expensive option and for many applications are considered a disposable item. However, options that draw attention to shelf life are needed for consumer household items, such as cleaners, detergents, cosmetics, beverages, and retail labels. Empire Cold-Foil can enhance product appearance by applying a layer of metallic foil to labels (and stickers) with silver, gold or holographic designs. Paper or BOPP materials with 0.001″ adhesive are typical material constructions for a label, but adding a lamination will provide additional protection or pizzazz. They are produced on flexographic, graphic or digital printers from Empire and can be supplied in rolls, sheets or individually.

The decals have superior durability and are used for interior and exterior applications. Empire decals feature more durable materials, vinyl or polyester, more aggressive adhesive, and lamination for added protection. Stickers are a great way to advertise a brand, like bumper stickers, or used for inventory control with variable data, barcodes, or serialization stickers (or labels). Stickers are ideal for informational graphics, warehousing, brand identity graphics, art reproduction, humorous/entertaining images, decorative purposes, window graphics, etc. Empire’s removable or pressure-sensitive adhesive allows for repositioning before finalizing their placement. Empire also offers the magic line of eye-catching, pressure-sensitive vinyl with design options such as glitter or kaleidoscope for an edge over the competition. Stickers are available on combo sheets, rolls or individually, and individual stickers can have a split back for easy removal of the backing paper. They can be ordered in custom shapes and sizes.

For the most demanding applications, Empire offers decals. Decals can be used on equipment or other industrial needs where durability and longevity are essential, whether indoors or outdoors. Applications include product brand identity and graphic overlays, industrial decals such as warning or hazard decals, notice decals or informational graphics. Decal materials range from vinyl, polyester, or polycarbonates, varying in material thicknesses and adhesive options. Empire also offers a miter or split liner backing to easily remove the liner and apply the sticker. There are several options available to enhance decals, such as pre-spaced vinyl decals, embossing, or doming. Pre-spaced vinyl decals are individual letters, printed with a liner backing and premask on top to maintain structure and easy application. Embossing is a unique die process that creates relief used to provide functionality or enhance decorative design. Doming is a scratch resistant coating that gives dimension and durability to the sticker design. As with stickers, decals can be custom ordered in the shapes and sizes desired by the company. Stickers and decals are printed using our eco-friendly screen printing process and on our Graphium or digital presses.

Whether your business needs labels, stickers, decals, or all three, Empire offers multiple printing processes to give businesses flexibility and the best process for their product needs. In general, Empire offers sustainable screen printing processes, as a Wisconsin Green Tier company and all printing options are available through their custom print shop. Empire’s warranty states, “Empire stands behind its product. As a manufacturer of custom prints, we guarantee that our product will meet your specifications, or we will do it right. If you are not completely satisfied, your assets are yours. We won’t hold you hostage in your quest to find a product solution that meets your needs. For more information on Empire Screen Printing’s technology for your market, visit www.empirescreen.com.


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