Custom clothing printing is a big part of the yellow pencils

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How did this business start? Jerry McDonald and Paco Gonzalez, owners of Yellow Crayons, a business solutions company on Hay Street, have reinvented their business — and it’s paying off. The partners, who have worked together since 2012, have reworked their old business model and started over. “We started as a design, marketing and advertising company in Fayetteville in 2012,” McDonald said. Part of their plan was to sell the advertising side of the business, which they did. In 2017, they renamed the company as Yellow Crayons. “The name stands for the brightest pencils in the pencil box,” he said.

The new business model has led to the creation of business card designs, logos and flyers, he said. With the addition of a computerized design center and custom apparel printer, they quickly got busy filling custom print orders. “We’re busy all the time,” McDonald said. Services now include graphic design, printing, custom apparel printing, web and social media development, as well as brand and marketing development. They also do business consulting.

How has the business grown or changed? “We started by renting out the ground floor of our building, which is located at 314 Hay St., but within six or seven months we expanded throughout the building,” Gonzalez said. “We love this place and wanted to be centrally located.”

How has the economy affected businesses? “We are excited about the growth of downtown Fayetteville and the city in general,” Gonzalez said. “We are here to help you in any way we can by providing designs, t-shirts or building a brand.”

He recently designed the marketing logo, flyer and a Facebook promo page for the upcoming Cool Spring on Ice, he said. The temporary rink will be open on Green Street from January 25 to 27.

What is your busiest time? “Our print order activity is consistent all day, every day,” McDonald said. Commercial traffic includes walk-in customers and orders from social media. “We also do printing for other local businesses and boutiques, as well as clothing brands,” he said.

What is your most popular product or service? The custom clothing printing service is the most popular, he said.

How does custom apparel printing work? Customers can choose the garment they want to print on. “Customers can create their own unique design, choose from ours, or we’ll create the design for you,” he said. Designs can be printed on shirts, hats, coasters, shoes or other items in as little as 10 minutes. The company uses a new state-of-the-art DTG (direct to garment) printer to create designs.

What’s new? Helping local artists with artistic designs is a new area of ​​focus for us, McDonald said. “We can help with canvas or t-shirt designs, so artists can sell items independently. We work with them to create the design they want.

Who are the key employees? There is a design team, a web team and a marketing team. “We are grateful that our team members work independently and are proactive. If they see something that needs to be done, they do it,” McDonald said.

What is your company’s motto or vision for the future? “Our motto is, ‘You mean it. We print it,” and our goal is to continue to provide quality service and products to our customers,” McDonald said. He said they would like to open additional locations.

What is the best part of owning this business? “The company is like our child and I love watching it grow,” Gonzalez said. “I also love seeing customer satisfaction with our services and design capabilities.”

McDonald’s said he liked the variety offered by the company. “Every day is different with new people, new designs and new challenges or brands to create,” he said.

What is the hardest thing about running a business? Both said they worked long hours, with a few days off.

What else do you want people to know? “We can fulfill bulk or small quantity orders,” McDonald said. “We are passionate about customer service and we are perfectionists with designs.” Custom designs for birthdays, custom gifts, birthdays, and custom school team jerseys are some of the items they can create. “If you think so, we can print it,” he said.

For more information, contact 910-crayons, yellowcrayons.com or visit them on Facebook.

Alison Minard

Owners: Jerry McDonald and Paco González

Address: 314 Hay Street

Year of foundation: 2017

Employees: Five

What is that? Graphic design, custom shirt design, creative apparel printing, brand and marketing development, web development and management services

yellow pencils

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