In 2010, 57,674 employees worked in screen printing facilities in the United States (NAICS 323113). By 2018, that number had increased by +12.4% to 64,840. In macro news, seven “indicators of recovery” for the parts of the economy hardest hit by the pandemic.
In 2010, 57,674 employees worked in commercial screen printing facilities in the United States (NAICS 323113) and by 2018 that number had actually increased by +12.4% to 64,840.
When we last looked at screen printing establishments, we noted that establishments had been growing steadily year over year, almost the exact opposite of general commercial printing, where establishments had been steadily declining. The same with employees. We attribute this to the rise of specialty printing. Screen printing is commonly used to print on textiles (t-shirts being the iconic example), and these kinds of items have really started to take off in the last decade. Add to this the rise of short-term and digital technologies that can supplement the screen, and as the demand for specialty items has increased, establishments and therefore their number of employees have increased to take advantage of this area. hot stamp application.
These figures are based on data from the Census Bureau’s County Business Models. Every two weeks, we update these data sets with the latest The figures. These figures are broken down by classification of printing companies (according to NAICS, the North American Industry Classification System). Next, we will look at employment in:
- 323117 (Printing of books)
- 32312 (Print support activities, i.e. prepress and postpress services)
This data and overall year-over-year trends, like other demographic data, can be used not only for business planning and forecasting, but also for allocating sales and marketing resources.
This macro instant
People who have frequented these areas for some time may recall that after the Great Recession, Dr. Joe used to track what he called “recovery indicators,” six economic data points that, when they all started to move in parallel in a positive direction, indicated that the recession would “officially” be over. These indicators were NASDAQ, ISM Non-Manufacturing New Orders and Imports, ISM Manufacturing New Orders and Imports, and Homeowners Income.*
Also, Calculated riskour favorite business blog, followed the COVID-19 recovery via “Seven High-Frequency Indicators for the Economy.” Since the pandemic has not affected all sectors of the economy equally, tracking the rebound of certain sectors, most of which are the main verticals of the printing industry, can give us an idea of how we are doing. The sectors primarily include travel and entertainment, and they are:
- Air travel, via Transportation Security Administration travel numbers. (The seven-day average is down 58.8% from a year ago.)
- Dine out via a “7-day average of year-over-year diner change as tabulated by OpenTable for the United States and selected cities.” “Dinner picked up while on vacation. Note that meals are generally lower in northern states – Illinois, Pennsylvania, and New York. Meals in Texas have dropped sharply due to the weather.
- Movies via BoxOffice Mojo’s domestic box office figures. “Movie ticket sales were $8 million last week (compared to typically around $200 million a week this time of year).”
- Week-over-week hotel occupancy rates from STR/HotelNewsNow. (Year-over-year hotel occupancy is down 29.0%.)
- Gasoline supplied by the US Energy Information Administration (EIA). (Gasoline supplied was approximately 95.5% of the same week, Feb. 12, 2019.)
- Transit “From Apple: “This data is generated by counting the number of requests made to Apple Maps for directions in certain countries/regions, sub-regions and cities. “Transit in the 7-day average for the United States is 50% of the January 2020 level. It is 44% in Chicago and 32% in Houston (weather-related decline). »
- NYC Subway Usage from MTA Public Turnstile Data.
Although they are not perfect (Bill McBride, who writes the CR blog, adds specific caveats for each data source) and they are not updated on the same schedule and therefore do not correspond to same weeks, these data points indicate the extent to which people are increasingly (or less and less) on the move. McBride updates them weekly, and if we’re ambitious, we might compile the changes into a table in the future. to the Dr. Joe’s Recovery Indicators. For now, however, it’s worth it clicking through– there are charts galore and links to the original data sources.
As vaccinations continue, it will be interesting to see what impact they will have on these various data points and if we are indeed seeing a rebound in some of the sectors hardest hit by the pandemic.
* They never indicated that the recession was over, even in 2016, so we don’t know ** if it was the economy and the recession never ended, or if the choice of indicators was a bit wrong.
** We are pretty sure…